An external marketing strategy specialist brings a company experience and competence as well as a 360° vision of the company in question. It accompanies the owner’s reflection and relieves its staff by taking charge, within a company or remotely, of all tasks related to marketing: commercial documentation, website, advertising visuals, customer communications, press relations, direct marketing, etc. By participating in the life of a company, the creative concepts professional becomes imbued with the company’s culture and becomes a real ambassador of its brand. Its particular position, both internal and external to the company, ensures a maximum return on investment. It is, therefore, a strategic alternative to hiring where the provider adapts to the needs of companies.
Cost reduction and flexibility
Outsourcing marketing staff is the best opportunity to control costs. The company defines the extent of outsourced services based on the budget they spend on promoting his or her business. This will allow them to prioritize the consultant’s mission(s). For a price that is often equal, or even lower, the staff will gain skill and productivity since the adaptation time is almost zero. By outsourcing, companies get advice on marketing objectives from a professional that will often cost the company less than a junior executive. They will also gain flexibility by defining the duration and importance of the mission according to its actual needs and budget. Companies can also review and adapt said budget over time. Economical, productive and flexible, this is a 100% cost-effective solution.
Develops the activity
In order to succeed, outsourcing must be part of a participatory process. Because the marketing specialist is regularly present and collaborates with the staff, the professional becomes a partner and not a competitor. He or she even becomes a formidable support tool for the company, which means other staff members will be able to concentrate on the essentials: discovering prospects, building customer loyalty and increasing sales. This is how a company sees measurable results.
Why use an agency?
If a company has managed things on their own up to now, it is time to kick things into a higher gear. And if you are wondering why outsourcing is so important, just look at the advantages that hiring a specialist provides. For starters, hiring an external partner will have a different approach to a company’s position because he or she has a critical eye on the company’s competitiveness and its strengths compared to competitors. It can even detect threats or opportunities that you would not have noticed, mainly because you way too caught up in the daily routine of the company.
Media Placement 